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If Businesses Want High Customer Satisfaction, Why Are There So Many Dissatisfied Customers?

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We know businesses want their customers to be satisfied, but what we may not know is how both the businesses and customers define satisfaction.

At the highest level, I’d define it as solving customer problems, answering their questions
in an expedient manner and tailoring responses to each customer’s needs.

That doesn’t sound too complicated, but we know it’s not as easy as it seems. Here are my top five tips on how to provide excellent customer service: 


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